Kanye West is $10 million richer. Early Tuesday Adidas confirmed that they were in partnership with Kanye West beginning in 2014. The company released the following statement on the matter.
“For 2014, we welcome to the Adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
Reportedly Kanye will get royalties on his shoes as part of his new deal with Adidas. Something many believe was the reason for his unhappiness with Nike before the split.
Does Kanye signing with Adidas make you want to rock Adidas more?