Amazon owns 10 percent of North American E-Commerce, making it the largest retailer in the world. Now the retailer is about to unveil maybe their most ingenious idea yet. CEO Jeff Bezos is hoping to change the way we think of delivery and drone usage.
“Prime Air” is the revolutionary invention that will allow Amazon to deliver packages five pounds or less in up to 30 minutes. Last Sunday on “60 Minutes” Mr. Bezos explained the delivery device as such. “”These are effectively drones but there’s no reason that they can’t be used as delivery vehicles,”
The “Prime Air” is still waiting further safety testing and federal approval. The estimated time frame for the “Prime Air” to be released according to Bezos is within the next five years. Amazon on the other hand has more timely goals, hoping to release the device in the next two years as soon as all regulations have been passed.
But where is Amazon’s incentive, being a consistent innovator in the retail industry.
“Companies have short life spans… And Amazon will be disrupted one day,”